Marketing Research Tools Essay -- Market Research

marting Research ToolsBefore launching or expanding a business venture, there needs to be an chthonicstanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the ending-making process and their merchandising direction. Data from market placeing research is important because it provides companies with ways to advert opportunities, identify market potential, smirch chances of loss, devise effective trade strategies, gauge customer satisfaction, and serve as an evaluation tool.A wide-range of marketing research tools is available to market researchers and organizational decision makers. The following focuses circumstantialally on data collection methods for conducting both primary and lower-ranking research and provides an examination of the differences in primary and secondary research when victimization qualitative and quantitative approaches. primary winding and Secondary Market ResearchPrimary Market ResearchA companys marketing research nonsubjective could be to set up the market level of a product or service establish strategies of industry competitors establish the level of consumer awareness, and establish what the four Ps should be (product, price, place, and promotion). Market research is categorized into two types primary and secondary market research. Primary market research, also referred to as business line research, is tailored to the specific needs of a company. Primary market research allows companies to investigate specific areas of interest, which is conducted directly by the company or contracted divulge to a threesome party research firm. Primary data-collection methods aim at getting the right information about the trends in the market firsthand under this approach a company gets inf... ... the company already knows what it wants to study or not. Works CitedBrockfield Solutions. (2012). Secondary & Primary Research. Retrieved from http//www.brockfieldsolutions.co.uk/secon dary-and-primary-research.aspxDeVault, G. (n.d.). Choosing Between Qualitative and Quantitative Methods. What Are You toilsome to Prove? Retrieved from http//marketresearch.about.com/od/market.research.techniques/a/Choosing-Between-Qualitative-And-Quantitative-Methods.htmEntrepreneur Media, Inc. (2012). Marketing Research. Retrieved from http//www.entrepreneur.com/encyclopedia/term/82400 (and 82616).htmlKumar, D. A., & Day, G. S. (2007). Marketing Research (9th ed.). Hoboken, NJ John Wiley & Sons.SFGate. (2012). The Difference Between Secondary and Primary Market Research. Retrieved from http//allbusiness.sfgate.com/marketing/market-research/1310-2.html Marketing Research Tools Essay -- Market Research Marketing Research ToolsBefore launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing directi on. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.A wide-range of marketing research tools is available to market researchers and organizational decision makers. The following focuses specifically on data collection methods for conducting both primary and secondary research and provides an examination of the differences in primary and secondary research when using qualitative and quantitative approaches.Primary and Secondary Market ResearchPrimary Market ResearchA companys marketing research objective could be to establish the market level of a product or service establish strategies of industry competitors establish the level of consumer awareness, and establish what the four Ps should be (product, price, place, and promotion). Market research is categorized into two ty pes primary and secondary market research. Primary market research, also referred to as field research, is tailored to the specific needs of a company. Primary market research allows companies to investigate specific areas of interest, which is conducted directly by the company or contracted out to a third party research firm. Primary data-collection methods aim at getting the right information about the trends in the market firsthand under this approach a company gets inf... ... the company already knows what it wants to study or not. Works CitedBrockfield Solutions. (2012). Secondary & Primary Research. Retrieved from http//www.brockfieldsolutions.co.uk/secondary-and-primary-research.aspxDeVault, G. (n.d.). Choosing Between Qualitative and Quantitative Methods. What Are You Trying to Prove? Retrieved from http//marketresearch.about.com/od/market.research.techniques/a/Choosing-Between-Qualitative-And-Quantitative-Methods.htmEntrepreneur Media, Inc. (2012). Marketing Research. Re trieved from http//www.entrepreneur.com/encyclopedia/term/82400 (and 82616).htmlKumar, D. A., & Day, G. S. (2007). Marketing Research (9th ed.). Hoboken, NJ John Wiley & Sons.SFGate. (2012). The Difference Between Secondary and Primary Market Research. Retrieved from http//allbusiness.sfgate.com/marketing/market-research/1310-2.html